Casey Reid — Product Design

Marketplace Ux

Marketplace Ux project preview
Final shipped design

Background

Process

Discovery

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 2.1x improvement in engagement.

Marketplace Ux

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

The Thing

Whether you're shipping your product, this approach matters.

My account